Compare with another brand → · RSS
Optimum Nutrition
Optimum Nutrition has 49 on-market SKUs in the DSLD, first entered 2013-02-25. 30.6% of its products declare at least one proprietary blend, and 7.5% of all its all-time SKUs are now off-market.
49
on-market SKUs
30.6%
with a blend
2.0%
gummies
7.5%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.3
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 4.1%
- Average excipient count per product: 8.4
- First entry: 2013-02-25 · Latest entry: 2024-12-21
- Mineral/vitamin rows by quality tier: tier 1: 46.4%, tier 2: 12.9%, tier 3: 1.3%, unrated: 39.4%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Optimum Nutrition | Median brand |
|---|---|---|
| Products with a proprietary blend | 30.6% | 26.7% |
| Products in an exact Formula Twins cluster | 26.5% | 10% |
| Products declaring a dose above an adult UL | 22.4% | 0% |
| Products listing a synthetic FD&C dye | 10.2% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 2% | 0% |
| Products with a certification statement | 4.1% | 0% |
| Average excipients per product | 8.4 | 4.5 |
| All-time SKUs now off-market | 7.5% | 15.4% |
What it sells
- Powder: 34 (69.4%)
- Capsule: 10 (20.4%)
- Tablet or Pill: 3 (6.1%)
- Liquid: 1 (2.0%)