Supplement Label Index

Iodine

Of 7,240 on-market iodine products in the January 2026 DSLD dump, the median declared dose is 150 elemental mcg, and 51.2% list Potassium Iodide as the primary form.

7,240
on-market products
150 elemental mcg
median dose
43.0%
below RDA
2.8%
above UL

Form share

Of 7,072 products with an identifiable primary form, here is the share held by each form of Iodine on the market today.

Potassium Iodide 51.2% unspecified/undisclosed form 26.0% Kelp 22.9%
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FormQuality tiernShare
Potassium Iodide Tier 1 3,619 51.2%
unspecified/undisclosed form Unrated 1,836 26.0%
Kelp Tier 3 1,617 22.9%

Form share over time

Entry-year breakdown of the top forms, 2012–2025.

Potassium IodideUnspecifiedKelp20122013201420152016201720182019202020212022202320242025

Dose distribution

Deciles of declared dose per serving (elemental mcg), among 6,521 products with a disclosed amount, against the RDA of 150 and UL of 1100.

p10p20p30p40p50p60p70p80p90RDA (150)UL (1100)Fairy-dust
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Where does your dose rank?

Enter a per-serving dose (elemental mcg) to see exactly how it compares to the 6,521 on-market iodine products with a disclosed amount. The chart above groups doses into deciles; this looks up the exact percentile for one number.

By dosage form

Tablet or Pill 2,612 Capsule 1,715 Powder 1,050 Gummy or Jelly 733 Other (e.g. tea bag) 603 Liquid 275 Softgel Capsule 206 Unknown 43

By target group

Adult (18 - 50 Years) 4,669 Gluten Free 4,212 Dairy Free 2,812 Vegetarian 1,757 Adult Female (18 - 50 Years) 1,031 Sugar Free 973 Vegan 950 Kosher 779

Top brands

BrandProducts
Douglas Laboratories215
Centrum180
Nature's Way115
DC103
Life Extension95
Wonder Laboratories94
MegaFood90
New Chapter87
GNC Mega Men80
NOW77
The Vitamin Shoppe71
Pure Encapsulations70
Nature Made69
Bayer One A Day68
XYMOGEN67
Metagenics64
Bluebonnet63
Vitamin World59
Solgar57
Puritan's Pride54
SmartyPants51
GNC Women's Ultra Mega50
Higher Nature50
Source Naturals46
Innate Response Formulas44

Search interest over time

How often people search for iodine on Google, US only, the last 5 years. This is public interest, not DSLD label data — a spike here doesn't necessarily line up with anything on this page, and Google's own index (100 = that term's peak popularity in the chosen window) is relative, not an absolute search-volume count.

Or see this search directly on trends.google.com.

Forms explained

unspecified/undisclosed form Unrated

Label discloses only "Iodine" with no source named.

Potassium Iodide Tier 1

Elemental fraction: 76.4% (KI, MW 166.00)

Bioavailability 63.7-83.5% vs only 23.7-29.5% for kombu (kelp) in a small parallel-group trial (n=18 completers) -- far more completely and predictably absorbed. "Potassium Iodine" is treated as a labeling variant of this form (not standard chemical nomenclature).

Source: Liu X et al. 2025, Food Sci Nutr 13(9):e70818

Kelp Tier 3

Bioavailability only 23.7-29.5% vs 63.7-83.5% for potassium iodide in a small parallel-group trial (n=18 completers).

Source: Liu X et al. 2025, Food Sci Nutr 13(9):e70818

Reference values