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Bayer One A Day
Bayer One A Day has 96 on-market SKUs in the DSLD, first entered 2011-12-23. 6.2% of its products declare at least one proprietary blend, and 22.6% of all its all-time SKUs are now off-market.
96
on-market SKUs
6.2%
with a blend
24.0%
gummies
22.6%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.225
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 20.4
- First entry: 2011-12-23 · Latest entry: 2025-08-22
- Mineral/vitamin rows by quality tier: tier 1: 48.4%, tier 2: 12%, unrated: 39.6%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Bayer One A Day | Median brand |
|---|---|---|
| Products with a proprietary blend | 6.2% | 26.7% |
| Products in an exact Formula Twins cluster | 17.7% | 10% |
| Products declaring a dose above an adult UL | 4.2% | 0% |
| Products listing a synthetic FD&C dye | 25% | 0% |
| Products listing titanium dioxide | 29.2% | 0% |
| Gummies | 24% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 20.4 | 4.5 |
| All-time SKUs now off-market | 22.6% | 15.4% |
What it sells
- Tablet or Pill: 54 (56.2%)
- Gummy or Jelly: 23 (24.0%)
- Softgel Capsule: 8 (8.3%)
- Other (e.g. tea bag): 7 (7.3%)
Compounds declared most often
- Vitamin A: 90 products
- Vitamin D: 89 products
- Vitamin E: 89 products
- Vitamin B12 (Cobalamin): 89 products
- Vitamin B6 (Pyridoxine): 88 products
- Vitamin C: 87 products
Products (124)
| Product | Form | Status |
|---|---|---|
| Energy | Tablet or Pill | off-market |
| Men's Health Formula | Tablet or Pill | off-market |
| Men's Health Formula | Tablet or Pill | off-market |
| Men's Pro Edge | Tablet or Pill | off-market |
| Men's Pro Edge | Tablet or Pill | off-market |
| Men's Pro Edge | Tablet or Pill | off-market |
| Menopause Formula | Tablet or Pill | off-market |
| Proactive 65+ for Men & Women | Tablet or Pill | off-market |
| Teen Advantage Complete Multivitamin for Her | Tablet or Pill | off-market |
| Teen Advantage Complete Multivitamin for Him | Tablet or Pill | off-market |
| Teen for Her VitaCraves Gummies | Gummy or Jelly | off-market |
| TruBiotics | Capsule | off-market |
| VitaCraves Women's Multi Gummies | Gummy or Jelly | off-market |
| Women's | Tablet or Pill | off-market |
| Women's 50+ Complete Vitamin | Tablet or Pill | off-market |
| Women's 50+ Healthy Advantage | Tablet or Pill | off-market |
| Women's Active Metabolism | Tablet or Pill | off-market |
| Women's Active Metabolism | Tablet or Pill | off-market |
| Women's Active Metabolism | Tablet or Pill | off-market |
| Women's Complete Multivitamin | Tablet or Pill | off-market |
| Women's Complete Multivitamin | Tablet or Pill | off-market |
| Women's Formula | Tablet or Pill | off-market |
| Women's Menopause Formula | Tablet or Pill | off-market |
| Women's Menopause Formula | Tablet or Pill | off-market |
| Women's Petites | Tablet or Pill | off-market |
| Women's Petites | Tablet or Pill | off-market |
| Women's Petites | Tablet or Pill | off-market |
| Women's Prenatal Gummies with Folic Acid | Gummy or Jelly | off-market |
| Active Focus | Softgel Capsule | on-market |
| Cholesterol Plus | Tablet or Pill | on-market |
| Cognitive Support | Capsule | on-market |
| Elderberry Gummies | Gummy or Jelly | on-market |
| Energy | Tablet or Pill | on-market |
| Energy | Tablet or Pill | on-market |
| Energy | Tablet or Pill | on-market |
| Energy | Tablet or Pill | on-market |
| Essential | Tablet or Pill | on-market |
| Maximum | Tablet or Pill | on-market |
| Men's | Tablet or Pill | on-market |
| Men's 50+ Advantage | Tablet or Pill | on-market |
| Men's 50+ Complete Multivitamin | Tablet or Pill | on-market |
| Men's 50+ Complete Multivitamin | Tablet or Pill | on-market |
| Men's 50+ Complete Multivitamin | Tablet or Pill | on-market |
| Men's 50+ Healthy Advantage | Tablet or Pill | on-market |
| Men's 50+ Healthy Advantage | Tablet or Pill | on-market |
| Men's 50+ Healthy Advantage | Tablet or Pill | on-market |
| Men's Complete Multivitamin | Tablet or Pill | on-market |
| Men's Complete Multivitamin | Tablet or Pill | on-market |
| Men's Complete Multivitamin | Tablet or Pill | on-market |
| Men's Complete Multivitamin | Tablet or Pill | on-market |
| Men's Complete Multivitamin | Tablet or Pill | on-market |
| Men's Daily Essentials | Tablet or Pill | on-market |
| Men's Health Formula | Tablet or Pill | on-market |
| Men's Health Formula | Tablet or Pill | on-market |
| Men's Health Formula | Tablet or Pill | on-market |
| Men's Health Formula | Tablet or Pill | on-market |
| Men's Health Formula | Tablet or Pill | on-market |
| Men's Natural Fruit Bites Multivitamin | Other (e.g. tea bag) | on-market |
| Men's Pro Edge | Tablet or Pill | on-market |
| Men's VitaCraves Gummies | Gummy or Jelly | on-market |
| Men's VitaCraves Gummies | Gummy or Jelly | on-market |
| Men's with Nature's Medley | Gummy or Jelly | on-market |
| Multi+ Complete Multivitamin Hair, Skin & Nails Support | Gummy or Jelly | on-market |
| Multi+ Immunity Defense | Gummy or Jelly | on-market |
| Pregnancy Planning | Tablet or Pill | on-market |
| Prenatal 1 | Softgel Capsule | on-market |
| Prenatal DHA/EPA Liquid Gels | Softgel Capsule | on-market |
| Prenatal Multivitamin Tablet | Tablet or Pill | on-market |
| Proactive 65+ for Men & Women | Tablet or Pill | on-market |
| Teen Advantage for Her Complete Multivitamin | Other (e.g. tea bag) | on-market |
| Teen Advantage for Him Complete Multivitamin | Other (e.g. tea bag) | on-market |
| Teen for Him VitaCraves Gummies | Gummy or Jelly | on-market |
| Teens Multi+ Immunity Defense | Gummy or Jelly | on-market |
| TruBiotics | Capsule | on-market |
| TruBiotics with Immune Support Advantage | Capsule | on-market |
| VitaCraves ChewyBites Berry Chocolate Flavored | Other (e.g. tea bag) | on-market |
| VitaCraves Gummies | Gummy or Jelly | on-market |
| VitaCraves Gummies | Gummy or Jelly | on-market |
| VitaCraves Gummies +Fiber | Gummy or Jelly | on-market |
| VitaCraves Gummies +Immunity Support | Gummy or Jelly | on-market |
| VitaCraves Gummies +Immunity Support | Gummy or Jelly | on-market |
| VitaCraves Gummies +Omega-3 DHA Fruit Punch Flavored | Gummy or Jelly | on-market |
| VitaCraves Men's Gummies | Gummy or Jelly | on-market |
| VitaCraves Men's Gummies | Gummy or Jelly | on-market |
| VitaCraves Men's Multi Gummies | Gummy or Jelly | on-market |
| VitaCraves Men's Multi Gummies | Gummy or Jelly | on-market |
| VitaCraves Women's Gummies | Gummy or Jelly | on-market |
| VitaCraves Women's Gummies | Gummy or Jelly | on-market |
| VitaCraves Women's Multi Gummies | Gummy or Jelly | on-market |
| Weight Smart Advanced | Tablet or Pill | on-market |
| Woman's Prenatal 1 | Softgel Capsule | on-market |
| Women's | Tablet or Pill | on-market |
| Women's 2O Mixed Berry Flavor | Powder | on-market |
| Women's 50+ Advantage | Tablet or Pill | on-market |
| Women's 50+ Complete Multivitamin | Tablet or Pill | on-market |
| Women's 50+ Complete Multivitamin | Tablet or Pill | on-market |
| Women's 50+ Healthy Advantage | Tablet or Pill | on-market |
| Women's 50+ Healthy Advantage | Tablet or Pill | on-market |
| Women's 50+ Healthy Advantage | Tablet or Pill | on-market |
| Women's 50+ Natural Fruit Bites Multivitamin | Other (e.g. tea bag) | on-market |
| Women's Active Metabolism | Tablet or Pill | on-market |
| Women's Active Mind & Body | Tablet or Pill | on-market |
| Women's Complete Multivitamin | Tablet or Pill | on-market |
| Women's Complete Multivitamin | Tablet or Pill | on-market |
| Women's Daily Essentials | Tablet or Pill | on-market |
| Women's Formula | Tablet or Pill | on-market |
| Women's Formula | Tablet or Pill | on-market |
| Women's Formula | Tablet or Pill | on-market |
| Women's Formula | Tablet or Pill | on-market |
| Women's Formula | Tablet or Pill | on-market |
| Women's Menopause Formula | Tablet or Pill | on-market |
| Women's Natural Fruit Bites Multivitamin | Other (e.g. tea bag) | on-market |
| Women's Natural Fruit Bites Multivitamin | Other (e.g. tea bag) | on-market |
| Women's Petites | Tablet or Pill | on-market |
| Women's Petites | Tablet or Pill | on-market |
| Women's Prenatal 1 | Softgel Capsule | on-market |
| Women's Prenatal 1 | Softgel Capsule | on-market |
| Women's Prenatal 1 | Softgel Capsule | on-market |
| Women's Prenatal Gummies | Gummy or Jelly | on-market |
| Women's Prenatal Gummies with Folic Acid | Gummy or Jelly | on-market |
| Women's Prenatal with DHA | Tablet or Pill | on-market |
| Women's Prenatal with DHA | Softgel Capsule | on-market |
| Women's Pro Edge | Tablet or Pill | on-market |
| Women's Pro Edge | Tablet or Pill | on-market |