Cranberry whole-fruit powder vs. Cranberry juice / juice powder / juice concentrate
Among 1,216 on-market cranberry (vaccinium macrocarpon) products with an identifiable primary form, 33.1% use Cranberry whole-fruit powder (403 products) and 10.2% use Cranberry juice / juice powder / juice concentrate (124).
| Cranberry whole-fruit powder | Cranberry juice / juice powder / juice concentrate | |
|---|---|---|
| Quality tier | Unrated | Unrated |
| Cranberry (Vaccinium macrocarpon) by weight | — | — |
| Share of market | 33.1% | 10.2% |
| On-market products | 403 | 124 |
| Median declared dose | 250 mg middle half: 75–500 | 200 mg middle half: 100–475 |
| Most common brands | Nature's Way, Life Extension, GNC Mega Men | Botanic Choice, Bronson Laboratories, Evlution Nutrition |
Doses are declared per serving in mg. “By weight” is the share of the ingredient that is the nutrient itself (e.g. elemental magnesium in a magnesium salt).
Why Cranberry whole-fruit powder is unrated
Whole-fruit powder is the least concentrated form; the UTI trials dose by PAC content and no verified study ranks powder against juice or concentrate at matched PAC.
Why Cranberry juice / juice powder / juice concentrate is unrated
No verified head-to-head comparison against other cranberry forms at matched PAC dose; NCCIH notes only that processing into tablets or capsules can reduce PAC concentration.
Source: https://www.nccih.nih.gov/health/cranberry (fetched; processing statement)