Cranberry extract / concentrate (ratio or PAC-standardized) vs. Cranberry juice / juice powder / juice concentrate
Among 1,216 on-market cranberry (vaccinium macrocarpon) products with an identifiable primary form, 56.7% use Cranberry extract / concentrate (ratio or PAC-standardized) (689 products) and 10.2% use Cranberry juice / juice powder / juice concentrate (124).
| Cranberry extract / concentrate (ratio or PAC-standardized) | Cranberry juice / juice powder / juice concentrate | |
|---|---|---|
| Quality tier | Unrated | Unrated |
| Cranberry (Vaccinium macrocarpon) by weight | — | — |
| Share of market | 56.7% | 10.2% |
| On-market products | 689 | 124 |
| Median declared dose | 168 mg middle half: 50–415 | 200 mg middle half: 100–475 |
| Most common brands | Pure Encapsulations, The Vitamin Shoppe, MegaFood | Botanic Choice, Bronson Laboratories, Evlution Nutrition |
Doses are declared per serving in mg. “By weight” is the share of the ingredient that is the nutrient itself (e.g. elemental magnesium in a magnesium salt).
Why Cranberry extract / concentrate (ratio or PAC-standardized) is unrated
The PAC-standardized extracts are what the dose-response UTI evidence is expressed in (PAC mg/day), but the labels' mg of extract cannot be converted to PAC mg without the declared PAC content, and no verified study ranks extract types.
Source: Xiong Z et al. 2024, Front Nutr 11:1422121, PMID 39668896; Babar A et al. 2021, BMC Urol 21(1):44, PMID 33757474
Why Cranberry juice / juice powder / juice concentrate is unrated
No verified head-to-head comparison against other cranberry forms at matched PAC dose; NCCIH notes only that processing into tablets or capsules can reduce PAC concentration.
Source: https://www.nccih.nih.gov/health/cranberry (fetched; processing statement)