Supplement Label Index

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Whole Foods

Whole Foods has 17 on-market SKUs in the DSLD, first entered 2012-08-24. 11.8% of its products declare at least one proprietary blend, and 0.0% of all its all-time SKUs are now off-market.

17
on-market SKUs
11.8%
with a blend
0.0%
gummies
0.0%
off-market churn

Report card

Compared with the median brand

Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.

MeasureWhole FoodsMedian brand
Products with a proprietary blend11.8%26.7%
Products in an exact Formula Twins cluster41.2%10%
Products declaring a dose above an adult UL11.8%0%
Products listing a synthetic FD&C dye0%0%
Products listing titanium dioxide0%0%
Gummies0%0%
Products with a certification statement5.9%0%
Average excipients per product4.24.5
All-time SKUs now off-market0%15.4%

What it sells

  • Capsule: 10 (58.8%)
  • Softgel Capsule: 4 (23.5%)
  • Tablet or Pill: 3 (17.6%)

Compounds declared most often

Products (17)

ProductFormStatus
B Daily Essentials Capsule on-market
Buffered Vitamin C 500 mg Capsule on-market
Cal-Mag Capsule on-market
Cold Pressed Flax Seed Oil 1000 mg Softgel Capsule on-market
Echinacea & Goldenseal Capsule on-market
Evening Primrose Oil 500 mg Softgel Capsule on-market
Fish Oil 1000 mg Softgel Capsule on-market
Glucosamine Chondroitin Complex Capsule on-market
Glucosamine Sulfate 500 mg Capsule on-market
L-Theanine Capsule on-market
OmegaForce 3-6-9 Complex Softgel Capsule on-market
Prenatal Essentials Tablet or Pill on-market
Red Yeast Rice Tablet or Pill on-market
Red Yeast Rice 600 mg Capsule on-market
Think Smart with Gingko Biloba Capsule on-market
Vitamin B1 Tablet or Pill on-market
Wholezyme Capsule on-market