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VMI Sports
VMI Sports has 21 on-market SKUs in the DSLD, first entered 2020-03-24. 71.4% of its products declare at least one proprietary blend, and 8.7% of all its all-time SKUs are now off-market.
21
on-market SKUs
71.4%
with a blend
0.0%
gummies
8.7%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.4583
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 5.8
- First entry: 2020-03-24 · Latest entry: 2023-09-25
- Mineral/vitamin rows by quality tier: tier 1: 46.3%, unrated: 53.7%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | VMI Sports | Median brand |
|---|---|---|
| Products with a proprietary blend | 71.4% | 26.7% |
| Products in an exact Formula Twins cluster | 4.8% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 19% | 0% |
| Products listing titanium dioxide | 14.3% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 5.8 | 4.5 |
| All-time SKUs now off-market | 8.7% | 15.4% |
What it sells
- Powder: 15 (71.4%)
- Capsule: 6 (28.6%)
Compounds declared most often
- Calcium: 11 products
- Vitamin B12 (Cobalamin): 11 products
- Taurine: 10 products
- Potassium: 7 products
- Niacin (Vitamin B3): 7 products
- Choline: 6 products