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Optimal Alpha
Optimal Alpha has 11 on-market SKUs in the DSLD, first entered 2020-04-23. 72.7% of its products declare at least one proprietary blend, and 21.4% of all its all-time SKUs are now off-market.
11
on-market SKUs
72.7%
with a blend
0.0%
gummies
21.4%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.1212
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 9.1%
- Average excipient count per product: 4.9
- First entry: 2020-04-23 · Latest entry: 2025-01-23
- Mineral/vitamin rows by quality tier: tier 1: 41.1%, tier 2: 19.6%, tier 3: 1.8%, unrated: 37.5%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Optimal Alpha | Median brand |
|---|---|---|
| Products with a proprietary blend | 72.7% | 26.7% |
| Products in an exact Formula Twins cluster | 18.2% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 9.1% | 0% |
| Average excipients per product | 4.9 | 4.5 |
| All-time SKUs now off-market | 21.4% | 15.4% |
What it sells
- Powder: 5 (45.5%)
- Capsule: 3 (27.3%)
- Softgel Capsule: 1 (9.1%)
- Liquid: 1 (9.1%)
Compounds declared most often
- Potassium: 6 products
- Calcium: 5 products
- Vitamin B6 (Pyridoxine): 5 products
- Vitamin C: 4 products
- Vitamin B12 (Cobalamin): 4 products
- Probiotics (Total CFU): 4 products
Products (14)
| Product | Form | Status |
|---|---|---|
| Alpha Joint Support | Capsule | off-market |
| Superfood Alpha Blend | Powder | off-market |
| Superfood Alpha Blend | Powder | off-market |
| Alpha Daily | Tablet or Pill | on-market |
| Alpha Joint Support | Capsule | on-market |
| Alpha Keto Peach Dreamscicle | Powder | on-market |
| Alpha Vegan Natural Chocolate | Powder | on-market |
| Alpha Vegan Natural Vanilla | Powder | on-market |
| Cleanse | Capsule | on-market |
| Cleanse | Capsule | on-market |
| Omega-3 | Softgel Capsule | on-market |
| Power Down | Liquid | on-market |
| Superfood Alpha Blend Citrus Orange | Powder | on-market |
| Superfood Alpha Blend Mixed Berry | Powder | on-market |