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Kroger
Kroger has 63 on-market SKUs in the DSLD, first entered 2012-08-24. 12.7% of its products declare at least one proprietary blend, and 10.0% of all its all-time SKUs are now off-market.
63
on-market SKUs
12.7%
with a blend
6.3%
gummies
10.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.2075
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 16
- First entry: 2012-08-24 · Latest entry: 2023-03-22
- Mineral/vitamin rows by quality tier: tier 1: 48.7%, tier 2: 11.5%, tier 3: 0.4%, unrated: 39.4%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Kroger | Median brand |
|---|---|---|
| Products with a proprietary blend | 12.7% | 26.7% |
| Products in an exact Formula Twins cluster | 61.9% | 10% |
| Products declaring a dose above an adult UL | 3.2% | 0% |
| Products listing a synthetic FD&C dye | 23.8% | 0% |
| Products listing titanium dioxide | 27% | 0% |
| Gummies | 6.3% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 16 | 4.5 |
| All-time SKUs now off-market | 10% | 15.4% |
What it sells
- Tablet or Pill: 32 (50.8%)
- Softgel Capsule: 14 (22.2%)
- Other (e.g. tea bag): 6 (9.5%)
- Capsule: 5 (7.9%)
Compounds declared most often
- Vitamin C: 30 products
- Vitamin D: 28 products
- Vitamin B12 (Cobalamin): 27 products
- Vitamin B6 (Pyridoxine): 26 products
- Folate (Vitamin B9): 26 products
- Vitamin E: 24 products
Products (70)
| Product | Form | Status |
|---|---|---|
| Calcium 1,200 mg With Vitamin D 1,000 IU | Softgel Capsule | off-market |
| Coenzyme Q-10 200 mg | Softgel Capsule | off-market |
| Complete Senior | Tablet or Pill | off-market |
| One Daily Men's Health | Tablet or Pill | off-market |
| One Daily Women's Health | Tablet or Pill | off-market |
| One Daily Women's Health | Tablet or Pill | off-market |
| One Per Day Prenatal Multi With Omega-3 | Softgel Capsule | off-market |
| Acidophilus | Capsule | on-market |
| Biotin 5000 mcg | Capsule | on-market |
| Calcium 1,200 mg With Vitamin D 25 mcg (1,000 IU) | Softgel Capsule | on-market |
| Calcium 600 mg | Tablet or Pill | on-market |
| Calcium 600 mg & Vitamin D3 | Tablet or Pill | on-market |
| Calcium Chews Chocolate | Other (e.g. tea bag) | on-market |
| Children's Chewables Complete | Tablet or Pill | on-market |
| Children's Chewables Complete | Tablet or Pill | on-market |
| Children's Chewables With Vitamin C | Tablet or Pill | on-market |
| Children's Chewables with Iron | Tablet or Pill | on-market |
| Coenzyme Q-10 100 mg | Softgel Capsule | on-market |
| Coenzyme Q-10 100 mg | Softgel Capsule | on-market |
| Coenzyme Q-10 200 mg | Softgel Capsule | on-market |
| Coenzyme Q-10 400 mg | Softgel Capsule | on-market |
| Complete | Tablet or Pill | on-market |
| Complete | Tablet or Pill | on-market |
| Complete Men 50+ | Tablet or Pill | on-market |
| Complete Men's Health | Tablet or Pill | on-market |
| Complete Senior | Tablet or Pill | on-market |
| Complete Women | Tablet or Pill | on-market |
| Complete Women 50+ | Tablet or Pill | on-market |
| Complete Women's Health Senior | Tablet or Pill | on-market |
| Extra Strength Antacid Tablets | Tablet or Pill | on-market |
| Eye Health & Lutein | Tablet or Pill | on-market |
| Fiber Capsules | Capsule | on-market |
| Fiber Powder | Powder | on-market |
| Fish Oil 1,200 mg | Softgel Capsule | on-market |
| Fish Oil 1000 mg | Softgel Capsule | on-market |
| Fish Oil 1000 mg | Softgel Capsule | on-market |
| Fish Oil 1000 mg | Softgel Capsule | on-market |
| Fish Oil 1200 mg | Softgel Capsule | on-market |
| Flaxseed Oil 1,000 mg | Softgel Capsule | on-market |
| Ginkgo Biloba | Unknown | on-market |
| Ginkgo Biloba 120 mg | Capsule | on-market |
| Glucosamine Chondroitin & MSM | Tablet or Pill | on-market |
| Glucosamine Chondroitin MSM | Tablet or Pill | on-market |
| Glucosamine Chondroitin MSM Complex | Other (e.g. tea bag) | on-market |
| Glucosamine Chondroitin MSM Complex | Other (e.g. tea bag) | on-market |
| Glucosamine Chondroitin/MSM Complex | Other (e.g. tea bag) | on-market |
| Glucosamine Chondroitin/MSM Complex | Other (e.g. tea bag) | on-market |
| Glucosamine HCl 1,500 mg | Tablet or Pill | on-market |
| Hair, Skin & Nails 3,000 mcg | Tablet or Pill | on-market |
| Joint Support Glucosamine Chondroitin Plus MSM with Univestin | Tablet or Pill | on-market |
| Kids' Multivitamin Gummie | Gummy or Jelly | on-market |
| Kids' Multivitamin Gummies | Gummy or Jelly | on-market |
| Kids' Multivitamin Sour Gummie | Gummy or Jelly | on-market |
| Lutein 20 mg | Softgel Capsule | on-market |
| Menopause Supplement | Other (e.g. tea bag) | on-market |
| One Daily Men's 50+ | Tablet or Pill | on-market |
| One Daily Men's Health | Tablet or Pill | on-market |
| One Daily Women's Health | Tablet or Pill | on-market |
| One Per Day Prenatal Multi with Omega-3 | Softgel Capsule | on-market |
| Prenatal Multivitamin Gummie | Gummy or Jelly | on-market |
| Prenatal Support Prenatal Vitamins | Tablet or Pill | on-market |
| Super B Complex with Vitamin C | Tablet or Pill | on-market |
| Triple Strength Cranberry Concentrate | Capsule | on-market |
| Triple Strength Glucosamine HCl 1500 mg with MSM 1500 mg | Tablet or Pill | on-market |
| Ultra Strength Antacid Tablets Peppermint Flavor | Tablet or Pill | on-market |
| Vitamin B Complex | Tablet or Pill | on-market |
| Vitamin B Complex Maxi | Softgel Capsule | on-market |
| Vitamin B-12 1,000 mcg | Tablet or Pill | on-market |
| Vitamin C 500 mg | Tablet or Pill | on-market |
| Vitamin D 1000 IU | Tablet or Pill | on-market |