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HUM
HUM has 22 on-market SKUs in the DSLD, first entered 2020-12-26. 27.3% of its products declare at least one proprietary blend, and 0.0% of all its all-time SKUs are now off-market.
22
on-market SKUs
27.3%
with a blend
9.1%
gummies
0.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.125
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 4.2
- First entry: 2020-12-26 · Latest entry: 2022-09-22
- Mineral/vitamin rows by quality tier: tier 1: 51.3%, tier 2: 18.4%, tier 3: 5.3%, unrated: 25%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | HUM | Median brand |
|---|---|---|
| Products with a proprietary blend | 27.3% | 26.7% |
| Products in an exact Formula Twins cluster | 27.3% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 9.1% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 4.2 | 4.5 |
| All-time SKUs now off-market | 0% | 15.4% |
What it sells
- Capsule: 10 (45.5%)
- Softgel Capsule: 4 (18.2%)
- Tablet or Pill: 4 (18.2%)
- Gummy or Jelly: 2 (9.1%)
Compounds declared most often
- Vitamin B12 (Cobalamin): 6 products
- Vitamin C: 6 products
- Vitamin A: 5 products
- Biotin (Vitamin B7): 5 products
- Zinc: 5 products
- Calcium: 4 products
Products (22)
| Product | Form | Status |
|---|---|---|
| Arctic Repair | Softgel Capsule | on-market |
| B12 Turbo | Tablet or Pill | on-market |
| Base Control | Tablet or Pill | on-market |
| Base Control | Capsule | on-market |
| Base Control | Tablet or Pill | on-market |
| Collagen Love | Capsule | on-market |
| Counter Cravings | Capsule | on-market |
| Flatter Me | Capsule | on-market |
| Glow Sweet Glow Tangerine | Gummy or Jelly | on-market |
| Hair Sweet Hair Berry | Gummy or Jelly | on-market |
| Here Comes The Sun | Softgel Capsule | on-market |
| Killer Nails | Capsule | on-market |
| Killer Nails | Capsule | on-market |
| Mighty Night | Softgel Capsule | on-market |
| Moody Bird | Capsule | on-market |
| Pimp My Calcium | Tablet or Pill | on-market |
| Raw Beauty Mint Chocolate Chip Infusion | Powder | on-market |
| Raw Beauty Tahitian Vanilla & Berry Infusion | Powder | on-market |
| Red Carpet | Softgel Capsule | on-market |
| Ripped Rooster | Capsule | on-market |
| Skin Heroes Pre+Probiotic | Capsule | on-market |
| Skin Squad Pre + Probiotic | Capsule | on-market |