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Healthy Choice Naturals
Healthy Choice Naturals has 60 on-market SKUs in the DSLD, first entered 2012-07-25. 38.3% of its products declare at least one proprietary blend, and 66.5% of all its all-time SKUs are now off-market.
60
on-market SKUs
38.3%
with a blend
0.0%
gummies
66.5%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.2
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 3.9
- First entry: 2012-07-25 · Latest entry: 2024-08-22
- Mineral/vitamin rows by quality tier: tier 1: 52.8%, tier 2: 14.8%, tier 3: 10.2%, unrated: 22.2%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Healthy Choice Naturals | Median brand |
|---|---|---|
| Products with a proprietary blend | 38.3% | 26.7% |
| Products in an exact Formula Twins cluster | 25% | 10% |
| Products declaring a dose above an adult UL | 6.7% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 8.3% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 3.9 | 4.5 |
| All-time SKUs now off-market | 66.5% | 15.4% |
What it sells
- Capsule: 41 (68.3%)
- Softgel Capsule: 9 (15.0%)
- Tablet or Pill: 8 (13.3%)
- Other (e.g. tea bag): 1 (1.7%)
Compounds declared most often
- Green Tea Extract: 9 products
- Vitamin C: 9 products
- Vitamin E: 8 products
- Niacin (Vitamin B3): 7 products
- Vitamin B6 (Pyridoxine): 7 products
- Vitamin B12 (Cobalamin): 7 products