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Health Direct
Health Direct has 44 on-market SKUs in the DSLD, first entered 2015-11-24. 45.5% of its products declare at least one proprietary blend, and 54.6% of all its all-time SKUs are now off-market.
44
on-market SKUs
45.5%
with a blend
0.0%
gummies
54.6%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.7899
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 6.1
- First entry: 2015-11-24 · Latest entry: 2024-09-25
- Mineral/vitamin rows by quality tier: tier 1: 53.5%, tier 2: 7%, tier 3: 4.7%, unrated: 34.9%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Health Direct | Median brand |
|---|---|---|
| Products with a proprietary blend | 45.5% | 26.7% |
| Products in an exact Formula Twins cluster | 2.3% | 10% |
| Products declaring a dose above an adult UL | 2.3% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 6.8% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 6.1 | 4.5 |
| All-time SKUs now off-market | 54.6% | 15.4% |
What it sells
- Liquid: 30 (68.2%)
- Capsule: 13 (29.5%)
- Tablet or Pill: 1 (2.3%)
Compounds declared most often
- Vitamin D: 8 products
- Collagen (Hydrolyzed Collagen Peptides): 6 products
- Vitamin B12 (Cobalamin): 5 products
- Magnesium: 5 products
- Potassium: 5 products
- L-Citrulline: 5 products