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Culturelle
Culturelle has 32 on-market SKUs in the DSLD, first entered 2012-12-21. 25.0% of its products declare at least one proprietary blend, and 36.0% of all its all-time SKUs are now off-market.
32
on-market SKUs
25.0%
with a blend
21.9%
gummies
36.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.15
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 6
- First entry: 2012-12-21 · Latest entry: 2022-09-22
- Mineral/vitamin rows by quality tier: tier 1: 76.7%, tier 2: 6.7%, tier 3: 10%, unrated: 6.7%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Culturelle | Median brand |
|---|---|---|
| Products with a proprietary blend | 25% | 26.7% |
| Products in an exact Formula Twins cluster | 18.8% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 3.1% | 0% |
| Products listing titanium dioxide | 50% | 0% |
| Gummies | 21.9% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 6 | 4.5 |
| All-time SKUs now off-market | 36% | 15.4% |
What it sells
- Capsule: 19 (59.4%)
- Gummy or Jelly: 7 (21.9%)
- Tablet or Pill: 5 (15.6%)
- Powder: 1 (3.1%)
Compounds declared most often
- Probiotics (Total CFU): 32 products
- Vitamin C: 9 products
- Zinc: 4 products
- Vitamin D: 2 products
- Vitamin B6 (Pyridoxine): 2 products
- Vitamin B12 (Cobalamin): 2 products