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Bayer
Bayer has 54 on-market SKUs in the DSLD, first entered 2012-06-01. 14.8% of its products declare at least one proprietary blend, and 30.8% of all its all-time SKUs are now off-market.
54
on-market SKUs
14.8%
with a blend
33.3%
gummies
30.8%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.12
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 12.7
- First entry: 2012-06-01 · Latest entry: 2025-02-23
- Mineral/vitamin rows by quality tier: tier 1: 55.4%, tier 2: 13.5%, tier 3: 0.2%, unrated: 30.9%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Bayer | Median brand |
|---|---|---|
| Products with a proprietary blend | 14.8% | 26.7% |
| Products in an exact Formula Twins cluster | 9.3% | 10% |
| Products declaring a dose above an adult UL | 3.7% | 0% |
| Products listing a synthetic FD&C dye | 16.7% | 0% |
| Products listing titanium dioxide | 9.3% | 0% |
| Gummies | 33.3% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 12.7 | 4.5 |
| All-time SKUs now off-market | 30.8% | 15.4% |
What it sells
- Tablet or Pill: 23 (42.6%)
- Gummy or Jelly: 18 (33.3%)
- Capsule: 3 (5.6%)
- Other (e.g. tea bag): 3 (5.6%)
Compounds declared most often
- Vitamin C: 33 products
- Vitamin B6 (Pyridoxine): 33 products
- Vitamin B12 (Cobalamin): 33 products
- Vitamin D: 30 products
- Vitamin E: 30 products
- Folate (Vitamin B9): 30 products