Supplement Label Index / up&up

Multivitamin/Multimineral Adults Under 50

up&up · Tablet or Pill · On market

Matched compounds

How these doses compare

• Biotin (Vitamin B7): 30 mcg per serving — higher than 7% of 9,338 on-market products declaring it (market median 150 mcg).
• Boron: 0.08 elemental mg per serving — higher than 3% of 3,492 on-market products declaring it (market median 1 elemental mg).
• Calcium: 200 elemental mg per serving — higher than 64% of 18,473 on-market products declaring it (market median 112 elemental mg).
• Chromium: 35 elemental mcg per serving — higher than 19% of 7,735 on-market products declaring it (market median 100 elemental mcg).
• Copper: 500 elemental mcg per serving — higher than 20% of 6,572 on-market products declaring it (market median 1,000 elemental mcg).
• Folate (Vitamin B9): 400 mcg DFE per serving — higher than 28% of 5,690 on-market products declaring it (market median 666 mcg DFE).
• Iodine: 150 elemental mcg per serving — higher than 43% of 6,521 on-market products declaring it (market median 150 elemental mcg).
• Iron: 18 elemental mg per serving — higher than 75% of 7,061 on-market products declaring it (market median 5 elemental mg).
• Magnesium: 50 elemental mg per serving — higher than 33% of 14,120 on-market products declaring it (market median 80 elemental mg).
• Manganese: 2,300 elemental mcg per serving — higher than 62% of 7,274 on-market products declaring it (market median 2,000 elemental mcg).
• Molybdenum: 45 elemental mcg per serving — higher than 34% of 4,453 on-market products declaring it (market median 50 elemental mcg).
• Niacin (Vitamin B3): 20 mg NE per serving — higher than 34% of 11,982 on-market products declaring it (market median 20 mg NE).
• Pantothenic Acid (Vitamin B5): 10 mg per serving — higher than 28% of 9,834 on-market products declaring it (market median 14 mg).
• Potassium: 80 elemental mg per serving — higher than 36% of 11,812 on-market products declaring it (market median 99 elemental mg).
• Riboflavin (Vitamin B2): 1.7 mg per serving — higher than 21% of 9,701 on-market products declaring it (market median 4 mg).
• Selenium: 55 elemental mcg per serving — higher than 44% of 7,612 on-market products declaring it (market median 55 elemental mcg).
• Thiamine (Vitamin B1): 1.5 mg per serving — higher than 21% of 9,706 on-market products declaring it (market median 5 mg).
• Vitamin A: 1,050 mcg RAE per serving — higher than 49% of 10,243 on-market products declaring it (market median 1,050 mcg RAE).
• Vitamin B12 (Cobalamin): 6 mcg per serving — higher than 16% of 14,041 on-market products declaring it (market median 35 mcg).
• Vitamin B6 (Pyridoxine): 2 mg per serving — higher than 17% of 15,068 on-market products declaring it (market median 6 mg).
• Vitamin C: 60 mg per serving — higher than 23% of 18,522 on-market products declaring it (market median 120 mg).
• Vitamin D: 10 mcg per serving — higher than 20% of 13,822 on-market products declaring it (market median 17.5 mcg).
• Vitamin K: 25 mcg per serving — higher than 14% of 4,705 on-market products declaring it (market median 75 mcg).
• Zinc: 11 elemental mg per serving — higher than 50% of 13,114 on-market products declaring it (market median 10 elemental mg).

Per serving as declared; serving sizes and daily directions differ between products.

Excipients

• Ascorbic Acid
• Beta-Carotene
• Calcium Carbonate
• Calcium Silicate
• Croscarmellose Sodium
• Dicalcium Phosphate
• Gelatin
• Magnesium Oxide
• Magnesium Stearate — Food Additive Index
• Microcrystalline Cellulose
• Polyethylene Glycol
• Polyvinyl Alcohol
• Pyridoxine Hydrochloride
• Riboflavin (colorant use)
• Silicon Dioxide — Food Additive Index
• Stearic Acid
• Talc — Food Additive Index
• Titanium Dioxide — Food Additive Index

Label statements

• claim: MULTI HEALTH B-vitamins support energy metabolism, help maintain a healthy nervous system, & help convert food to fuel.** Antioxidants help support immune function.** Vitamin C and E help protect cells from the damaging effects of free radicals.**
• warning: Not formulated for use in children.
• other: Store at room temperature. Keep bottle tightly closed.
• other: SUGGESTED USE: Adults - Take one tablet daily with food.
• warning: Do not exceed suggested use.
• warning: As with any supplement, if you are pregnant or nursing a baby, or are taking medication or have a medical condition, consult your doctor before use.
• claim: EXP07/13 2JN1803
• warning: WARNING: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.
• warning: IMPORTANT INFORMATION: Long-term intake of high levels of vitamin A (excluding that sourced from beta-carotene) may increase the risk of osteoporosis in adults. Do not take this product if taking other vitamin A supplements.
• identity: DIETARY SUPPLEMENT
• other: adults under 50
• other: Compare to ingredients in Centrum(R)
• claim: value size supports immune system, bone health, energy metabolism, muscle and nerve function** MULTI HEALTH
• other: This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
• claim: ACTUAL SIZE
• other: GLUTEN FREE
• other: 094 02 2112 : 6C279 UW F2
• other: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
• other: (C) 2012 Target Brands, Inc.
• claim: Shop Target.com
• other: This product is not manufactured or distributed by Pfizer, marketer of Centrum(R).
• claim: ID492476

Sibling formulas (Formula Twins)

• Complete (Kroger)
• Complete Advanced Formula USP (Sunmark)
• Century Complete Multivitamin/Multimineral Supplement (Equaline)
• Centrum Adults Under 50 (Centrum)
• Complete Multivitamin Adilts Under 50 (Equate)
• Centrum Adults Under 50 (Centrum)
• Centrum Adults Under 50 (Centrum)
• Multivitamin/Multimineral Adults Under 50 (up&up)
• Advanced Formula Multi Vitamins & Minerals (Berkley & Jensen)
• Century (Safeway Care)

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