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youtheory
youtheory has 71 on-market SKUs in the DSLD, first entered 2013-03-25. 33.8% of its products declare at least one proprietary blend, and 39.3% of all its all-time SKUs are now off-market.
71
on-market SKUs
33.8%
with a blend
0.0%
gummies
39.3%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.8299
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 2.8%
- Average excipient count per product: 4.5
- First entry: 2013-03-25 · Latest entry: 2025-07-24
- Mineral/vitamin rows by quality tier: tier 1: 52.6%, tier 2: 25.9%, tier 3: 3.4%, unrated: 18.1%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | youtheory | Median brand |
|---|---|---|
| Products with a proprietary blend | 33.8% | 26.7% |
| Products in an exact Formula Twins cluster | 5.6% | 10% |
| Products declaring a dose above an adult UL | 1.4% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 2.8% | 0% |
| Average excipients per product | 4.5 | 4.5 |
| All-time SKUs now off-market | 39.3% | 15.4% |
What it sells
- Tablet or Pill: 27 (38.0%)
- Capsule: 19 (26.8%)
- Powder: 18 (25.4%)
- Liquid: 5 (7.0%)
Compounds declared most often
- Collagen (Hydrolyzed Collagen Peptides): 26 products
- Vitamin C: 24 products
- Biotin (Vitamin B7): 15 products
- Magnesium: 10 products
- Calcium: 8 products
- Vitamin D: 7 products
Products (117)
| Product | Form | Status |
|---|---|---|
| Anti-Aging Collagen Protein Shake Vanilla | Powder | off-market |
| Ashwagandha 1,000 mg | Capsule | off-market |
| Ashwagandha 1,000 mg | Capsule | off-market |
| Bone Collagen + D3 & K2 | Tablet or Pill | off-market |
| Collagen | Tablet or Pill | off-market |
| Collagen | Tablet or Pill | off-market |
| Collagen | Tablet or Pill | off-market |
| Collagen 6,000 mg | Tablet or Pill | off-market |
| Collagen 6,000 mg | Tablet or Pill | off-market |
| Collagen 6,000 mg | Tablet or Pill | off-market |
| Collagen Advanced Formula Type 1, 2 & 3 | Tablet or Pill | off-market |
| Collagen Powder Type 1 & 3 Vanilla | Powder | off-market |
| Collagen Powder Type 1 & 3 Vanilla Flavor | Powder | off-market |
| Collagen Powder Type 1 & 3 Vanilla Flavor | Powder | off-market |
| Collagen Powder Unflavored | Powder | off-market |
| Collagen Powder Vanilla | Powder | off-market |
| Collagen Powder Vanilla | Powder | off-market |
| Collagen Type 1 & 3 | Tablet or Pill | off-market |
| Collagen Type 1 & 3 | Tablet or Pill | off-market |
| Collagen Type 1 & 3 | Tablet or Pill | off-market |
| Collagen Type 1, 2, & 3 | Tablet or Pill | off-market |
| Collagen Vanilla Powder | Powder | off-market |
| Hyaluronic Acid | Tablet or Pill | off-market |
| Immune+ Daily wellness | Capsule | off-market |
| Joint Collagen | Capsule | off-market |
| Joint Collagen Type 2 | Tablet or Pill | off-market |
| Joint Complex | Tablet or Pill | off-market |
| Maca Root | Tablet or Pill | off-market |
| Marine Collagen | Tablet or Pill | off-market |
| Marine Collagen | Tablet or Pill | off-market |
| Marine Collagen | Tablet or Pill | off-market |
| Resveratrol | Tablet or Pill | off-market |
| Resveratrol | Tablet or Pill | off-market |
| Resveratrol Advanced Formula | Tablet or Pill | off-market |
| Resveratrol Advanced Formula | Tablet or Pill | off-market |
| Revive Advanced Formula | Tablet or Pill | off-market |
| Sleep Nighttime Powder | Powder | off-market |
| Sleep Nighttime Powder | Powder | off-market |
| Sleep Nighttime Powder | Powder | off-market |
| Slimming Citrus Fruit | Tablet or Pill | off-market |
| Slimming Citrus Fruit | Capsule | off-market |
| Turmeric | Tablet or Pill | off-market |
| Turmeric | Tablet or Pill | off-market |
| Turmeric | Tablet or Pill | off-market |
| Turmeric | Tablet or Pill | off-market |
| Turmeric Powder Tropical | Powder | off-market |
| Ashwagandha | Capsule | on-market |
| Ashwagandha + Gaba | Capsule | on-market |
| Ashwagandha 1,000 mg | Capsule | on-market |
| Ashwagandha Liquid Blueberry Flavor | Liquid | on-market |
| B12B6 | Capsule | on-market |
| B12B6 Raspberry Flavor | Liquid | on-market |
| Beauty Powder Citrus | Powder | on-market |
| Beauty Powder Watermelon | Powder | on-market |
| Bone Collagen + D3 & K2 | Tablet or Pill | on-market |
| Collagen | Tablet or Pill | on-market |
| Collagen 6,000 mg | Tablet or Pill | on-market |
| Collagen 6,000 mg | Tablet or Pill | on-market |
| Collagen 6,000 mg | Tablet or Pill | on-market |
| Collagen 6,000 mg + Biotin | Tablet or Pill | on-market |
| Collagen Instant-Mix 6,000 mg Natural Vanilla Flavor | Powder | on-market |
| Collagen Liquid | Liquid | on-market |
| Collagen Liquid 5,000 mg Natural Berry Flavor | Liquid | on-market |
| Collagen Powder Type 1 & 3 Vanilla | Powder | on-market |
| Collagen Powder Unflavored | Powder | on-market |
| Collagen Powder Unflavored | Powder | on-market |
| Collagen Powder Vanilla | Other (e.g. tea bag) | on-market |
| Collagen Powder Vanilla | Powder | on-market |
| Collagen Powder Vanilla | Powder | on-market |
| Collagen Protein Shake Vanilla flavor | Powder | on-market |
| Daily Fat Burner | Capsule | on-market |
| Hair Collagen + Keratin | Tablet or Pill | on-market |
| Heart Collagen + Resveratrol | Tablet or Pill | on-market |
| Hyaluronic Acid | Capsule | on-market |
| Hyaluronic Plus | Capsule | on-market |
| Immune+ Daily wellness | Capsule | on-market |
| Joint Collagen | Tablet or Pill | on-market |
| Joint Collagen | Capsule | on-market |
| Joint Collagen + Boswellia | Tablet or Pill | on-market |
| Joint Complex | Tablet or Pill | on-market |
| K2D3 | Capsule | on-market |
| K2D3 | Liquid | on-market |
| Maca Root | Tablet or Pill | on-market |
| Maca Root | Tablet or Pill | on-market |
| Maca Root | Tablet or Pill | on-market |
| Marine Collagen 2,500 mg | Tablet or Pill | on-market |
| Marine Collagen 2,500 mg | Tablet or Pill | on-market |
| Multi | Capsule | on-market |
| Probiotic | Powder | on-market |
| Probiotic | Capsule | on-market |
| Protein | Powder | on-market |
| REVIVE | Tablet or Pill | on-market |
| Relax Instant-Mix Natural Berry Flavor | Powder | on-market |
| Relax Magnesium Powder Berry | Powder | on-market |
| Resveratrol | Tablet or Pill | on-market |
| Resveratrol | Tablet or Pill | on-market |
| Resveratrol | Tablet or Pill | on-market |
| Resveratrol | Tablet or Pill | on-market |
| Revive | Tablet or Pill | on-market |
| Saffron | Capsule | on-market |
| Shilajit 500 mg | Capsule | on-market |
| Skin | Tablet or Pill | on-market |
| Sleep | Powder | on-market |
| Sleep Nighttime Powder | Powder | on-market |
| Sleep Nighttime Powder | Other (e.g. tea bag) | on-market |
| Sleep Nighttime Powder | Powder | on-market |
| Slimming Citrus Fruit | Capsule | on-market |
| Spore Probiotic | Capsule | on-market |
| Spore Probiotic Powder | Powder | on-market |
| Turmeric | Tablet or Pill | on-market |
| Turmeric | Tablet or Pill | on-market |
| Turmeric | Tablet or Pill | on-market |
| Turmeric | Tablet or Pill | on-market |
| Turmeric 1,000 mg | Capsule | on-market |
| Turmeric 1,000 mg | Capsule | on-market |
| Turmeric 1,000 mg | Capsule | on-market |
| Turmeric Powder Tropical | Powder | on-market |