Compare with another brand → · RSS
UP4
UP4 has 29 on-market SKUs in the DSLD, first entered 2013-12-24. 96.6% of its products declare at least one proprietary blend, and 45.3% of all its all-time SKUs are now off-market.
29
on-market SKUs
96.6%
with a blend
20.7%
gummies
45.3%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.04
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 5.8
- First entry: 2013-12-24 · Latest entry: 2021-03-25
- Mineral/vitamin rows by quality tier: tier 1: 91.7%, tier 2: 8.3%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | UP4 | Median brand |
|---|---|---|
| Products with a proprietary blend | 96.6% | 26.7% |
| Products in an exact Formula Twins cluster | 27.6% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 20.7% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 5.8 | 4.5 |
| All-time SKUs now off-market | 45.3% | 15.4% |
What it sells
- Capsule: 15 (51.7%)
- Other (e.g. tea bag): 6 (20.7%)
- Gummy or Jelly: 6 (20.7%)
- Powder: 2 (6.9%)
Compounds declared most often
- Probiotics (Total CFU): 25 products
- Vitamin D: 6 products
- Vitamin C: 6 products
- Cranberry (Vaccinium macrocarpon): 1 products
- Spirulina (Arthrospira platensis): 1 products
Products (53)
| Product | Form | Status |
|---|---|---|
| Adult | Capsule | off-market |
| Adult | Capsule | off-market |
| Adult | Capsule | off-market |
| Adult 50+ | Capsule | off-market |
| Adult Cubes Creamy Orange | Other (e.g. tea bag) | off-market |
| Adult Cubes Creamy Orange | Other (e.g. tea bag) | off-market |
| Children's | Powder | off-market |
| Daily | Capsule | off-market |
| Daily | Capsule | off-market |
| Heart Health | Capsule | off-market |
| Kids Cubes Soft + Yummy Vanilla Melts | Other (e.g. tea bag) | off-market |
| Kids Cubes Yummy And Smooth Vanilla Melts | Other (e.g. tea bag) | off-market |
| Kids Cubes Yummy Vanilla | Other (e.g. tea bag) | off-market |
| Kids Cubes Yummy Vanilla | Other (e.g. tea bag) | off-market |
| Kids Cubes Yummy Vanilla | Other (e.g. tea bag) | off-market |
| Kids Cubes Yummy Vanilla | Other (e.g. tea bag) | off-market |
| Probiotic + Prebiotic Gummies Mixed Berry | Gummy or Jelly | off-market |
| Ultra | Capsule | off-market |
| Ultra | Capsule | off-market |
| Ultra | Capsule | off-market |
| Ultra | Capsule | off-market |
| Women's | Capsule | off-market |
| Women's | Capsule | off-market |
| Women's | Capsule | off-market |
| Acidophilus | Capsule | on-market |
| Adult | Capsule | on-market |
| Adult | Capsule | on-market |
| Adult | Capsule | on-market |
| Adult 50+ | Capsule | on-market |
| Adult Cubes Blissful White Chocolate | Other (e.g. tea bag) | on-market |
| Adult Cubes Creamy Orange | Other (e.g. tea bag) | on-market |
| Children's | Powder | on-market |
| Daily | Capsule | on-market |
| Green | Capsule | on-market |
| Heart Health | Capsule | on-market |
| Junior | Powder | on-market |
| Kids Cubes Soft + Yummy Vanilla Melts | Other (e.g. tea bag) | on-market |
| Kids Cubes Soft + Yummy Vanilla Melts | Other (e.g. tea bag) | on-market |
| Kids Cubes Yummy Vanilla | Other (e.g. tea bag) | on-market |
| Kids Cubes Yummy Vanilla | Other (e.g. tea bag) | on-market |
| Probiotic + Prebiotic Gummies Mixed Berry | Gummy or Jelly | on-market |
| Probiotic + Prebiotic Gummies Mixed Berry | Gummy or Jelly | on-market |
| Probiotic + Prebiotic Kids Gummies Berry Delicious | Gummy or Jelly | on-market |
| Probiotic + Prebiotic Kids Gummies Berry Delicious | Gummy or Jelly | on-market |
| Probiotic Mind + Body Very Berry Blend | Gummy or Jelly | on-market |
| Senior | Capsule | on-market |
| Sport | Capsule | on-market |
| Ultra | Capsule | on-market |
| Women's Advanced Care | Capsule | on-market |
| up4 Probiotic + Prebiotic Kids Gummies Berry Delicious | Gummy or Jelly | on-market |
| up4 Ultra | Capsule | on-market |
| up4 Ultra | Capsule | on-market |
| up4 Women's | Capsule | on-market |