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TRUNATURE
TRUNATURE has 18 on-market SKUs in the DSLD, first entered 2012-08-24. 33.3% of its products declare at least one proprietary blend, and 41.9% of all its all-time SKUs are now off-market.
18
on-market SKUs
33.3%
with a blend
5.6%
gummies
41.9%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.3667
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 5.6%
- Average excipient count per product: 7.6
- First entry: 2012-08-24 · Latest entry: 2023-03-22
- Mineral/vitamin rows by quality tier: tier 1: 55.6%, tier 2: 11.1%, tier 3: 11.1%, unrated: 22.2%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | TRUNATURE | Median brand |
|---|---|---|
| Products with a proprietary blend | 33.3% | 26.7% |
| Products in an exact Formula Twins cluster | 16.7% | 10% |
| Products declaring a dose above an adult UL | 5.6% | 0% |
| Products listing a synthetic FD&C dye | 11.1% | 0% |
| Products listing titanium dioxide | 38.9% | 0% |
| Gummies | 5.6% | 0% |
| Products with a certification statement | 5.6% | 0% |
| Average excipients per product | 7.6 | 4.5 |
| All-time SKUs now off-market | 41.9% | 15.4% |
What it sells
- Softgel Capsule: 7 (38.9%)
- Capsule: 6 (33.3%)
- Tablet or Pill: 4 (22.2%)
- Gummy or Jelly: 1 (5.6%)
Compounds declared most often
- Probiotics (Total CFU): 5 products
- Resveratrol: 5 products
- Grape Seed Extract: 4 products
- Vitamin C: 3 products
- Cranberry (Vaccinium macrocarpon): 2 products
- Chromium: 2 products
Products (31)
| Product | Form | Status |
|---|---|---|
| Advanced Strength CinSulin | Capsule | off-market |
| Astaxanthin 6 mg | Softgel Capsule | off-market |
| CLA 1560 mg | Softgel Capsule | off-market |
| CinSulin | Capsule | off-market |
| Cranberry 300 mg | Softgel Capsule | off-market |
| Cranberry 650 mg | Capsule | off-market |
| Digestive Probiotic | Capsule | off-market |
| Ginkgo Biloba With Vinpocetine | Softgel Capsule | off-market |
| Prostate Health Complex | Softgel Capsule | off-market |
| Prostate Plus Health Complex | Softgel Capsule | off-market |
| Prostate Plus Health Complex | Softgel Capsule | off-market |
| Vision Complex Lutein & Zeaxanthin | Softgel Capsule | off-market |
| Vitamin D3 Extra Strength 5000 IU | Softgel Capsule | off-market |
| Advanced Digestive Probiotic | Capsule | on-market |
| Advanced Digestive Probiotic | Capsule | on-market |
| Advanced Digestive Probiotic | Capsule | on-market |
| Chromium Picolinate | Tablet or Pill | on-market |
| Cinsulin | Capsule | on-market |
| CoQ10 100 mg | Softgel Capsule | on-market |
| Cranberry 300 mg | Softgel Capsule | on-market |
| Digestive Probiotic | Capsule | on-market |
| Digestive Probiotic Gummies | Gummy or Jelly | on-market |
| Evening Primrose Oil 1000 mg | Softgel Capsule | on-market |
| Flaxseed Oil 1300 mg | Softgel Capsule | on-market |
| Ginkgo Biloba 120 mg | Softgel Capsule | on-market |
| Ginkgo Biloba 120 mg With Vinpocetine | Softgel Capsule | on-market |
| Grape Seed & Resveratrol | Tablet or Pill | on-market |
| Grape Seed & Resveratrol | Tablet or Pill | on-market |
| Maximum Strength Resveratrol 250 mg | Softgel Capsule | on-market |
| Resveratrol Plus 250 mg | Capsule | on-market |
| Whole Food Based Multi-Vitamin | Tablet or Pill | on-market |