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Purely Beneficial
Purely Beneficial has 11 on-market SKUs in the DSLD, first entered 2021-03-25. 45.5% of its products declare at least one proprietary blend, and 45.0% of all its all-time SKUs are now off-market.
11
on-market SKUs
45.5%
with a blend
0.0%
gummies
45.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.0375
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 9.1%
- Average excipient count per product: 1.3
- First entry: 2021-03-25 · Latest entry: 2022-11-22
- Mineral/vitamin rows by quality tier: tier 1: 62.5%, tier 2: 6.2%, tier 3: 6.2%, unrated: 25%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Purely Beneficial | Median brand |
|---|---|---|
| Products with a proprietary blend | 45.5% | 26.7% |
| Products in an exact Formula Twins cluster | 9.1% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 9.1% | 0% |
| Average excipients per product | 1.3 | 4.5 |
| All-time SKUs now off-market | 45% | 15.4% |
What it sells
- Capsule: 10 (90.9%)
- Tablet or Pill: 1 (9.1%)
Compounds declared most often
- Vitamin C: 3 products
- Magnesium: 2 products
- Grape Seed Extract: 2 products
- Riboflavin (Vitamin B2): 1 products
- Niacin (Vitamin B3): 1 products
- Vitamin B6 (Pyridoxine): 1 products
Products (20)
| Product | Form | Status |
|---|---|---|
| Activated Coconut Charcoal 1200 | Capsule | off-market |
| Activated Coconut Charcoal 1200 | Capsule | off-market |
| Apple Cider Vinegar 1500 | Capsule | off-market |
| Coconut Vinegar 1500 | Capsule | off-market |
| Elderberry 750 | Capsule | off-market |
| Elderberry 750 | Capsule | off-market |
| Hydrate Plus | Capsule | off-market |
| Resveratrol 1450 | Capsule | off-market |
| Tart Cherry 6000 | Capsule | off-market |
| Activated Coconut Charcoal 1200 | Capsule | on-market |
| Adrena-Maxx | Tablet or Pill | on-market |
| Apple Cider Vinegar 1500 | Capsule | on-market |
| Apple Cider Vinegar 1500 | Capsule | on-market |
| Coconut Vinegar 1500 | Capsule | on-market |
| Elderberry 750 | Capsule | on-market |
| Hydrate Plus | Capsule | on-market |
| Milk Thistle | Capsule | on-market |
| NMN 500 | Capsule | on-market |
| Resveratrol 1450 | Capsule | on-market |
| Tart Cherry 6000 | Capsule | on-market |