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Pure Craft
Pure Craft has 15 on-market SKUs in the DSLD, first entered 2024-05-23. 0.0% of its products declare at least one proprietary blend, and 0.0% of all its all-time SKUs are now off-market.
15
on-market SKUs
0.0%
with a blend
13.3%
gummies
0.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.6
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 2.7
- First entry: 2024-05-23 · Latest entry: 2024-10-24
- Mineral/vitamin rows by quality tier: tier 1: 50%, unrated: 50%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Pure Craft | Median brand |
|---|---|---|
| Products with a proprietary blend | 0% | 26.7% |
| Products in an exact Formula Twins cluster | 0% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 13.3% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 2.7 | 4.5 |
| All-time SKUs now off-market | 0% | 15.4% |
What it sells
- Liquid: 12 (80.0%)
- Gummy or Jelly: 2 (13.3%)
- Softgel Capsule: 1 (6.7%)