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Physician's Choice
Physician's Choice has 14 on-market SKUs in the DSLD, first entered 2020-12-26. 50.0% of its products declare at least one proprietary blend, and 30.0% of all its all-time SKUs are now off-market.
14
on-market SKUs
50.0%
with a blend
7.1%
gummies
30.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 1
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 7.1%
- Average excipient count per product: 4.2
- First entry: 2020-12-26 · Latest entry: 2025-09-25
- Mineral/vitamin rows by quality tier: tier 1: 58.8%, tier 2: 23.5%, tier 3: 5.9%, unrated: 11.8%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Physician's Choice | Median brand |
|---|---|---|
| Products with a proprietary blend | 50% | 26.7% |
| Products in an exact Formula Twins cluster | 7.1% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 7.1% | 0% |
| Products with a certification statement | 7.1% | 0% |
| Average excipients per product | 4.2 | 4.5 |
| All-time SKUs now off-market | 30% | 15.4% |
What it sells
- Capsule: 12 (85.7%)
- Powder: 1 (7.1%)
- Gummy or Jelly: 1 (7.1%)
Compounds declared most often
- Probiotics (Total CFU): 6 products
- Ginger (Zingiber officinale): 3 products
- Vitamin C: 3 products
- Vitamin B6 (Pyridoxine): 2 products
- Folate (Vitamin B9): 2 products
- Zinc: 2 products
Products (20)
| Product | Form | Status |
|---|---|---|
| 60 Billion Probiotic | Capsule | off-market |
| 60 Billion Probiotic | Capsule | off-market |
| 60 Billion Probiotic | Capsule | off-market |
| Eye Health | Capsule | off-market |
| Thin 30 Probiotic | Capsule | off-market |
| Women's Probiotic | Capsule | off-market |
| 60 Billion Probiotic | Capsule | on-market |
| 60 Billion Probiotic | Capsule | on-market |
| 60 Billion Probiotic | Capsule | on-market |
| Apple Cider Vinegar | Capsule | on-market |
| Ashwagandha 1950 mg Extra Strength | Capsule | on-market |
| Collagen Peptides Unflavored | Powder | on-market |
| Digestive Enzymes | Capsule | on-market |
| Elderberry 200 mg Raspberry | Gummy or Jelly | on-market |
| Eye Health | Capsule | on-market |
| Sleep Aid | Capsule | on-market |
| Thin 30 Probiotic | Capsule | on-market |
| Total Hair | Capsule | on-market |
| Turmeric | Capsule | on-market |
| Women's Probiotic | Capsule | on-market |