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New Age
New Age has 32 on-market SKUs in the DSLD, first entered 2021-08-23. 18.8% of its products declare at least one proprietary blend, and 0.0% of all its all-time SKUs are now off-market.
32
on-market SKUs
18.8%
with a blend
40.6%
gummies
0.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.35
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 5.2
- First entry: 2021-08-23 · Latest entry: 2023-02-21
- Mineral/vitamin rows by quality tier: tier 1: 68.1%, tier 2: 17%, tier 3: 4.3%, unrated: 10.6%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | New Age | Median brand |
|---|---|---|
| Products with a proprietary blend | 18.8% | 26.7% |
| Products in an exact Formula Twins cluster | 21.9% | 10% |
| Products declaring a dose above an adult UL | 15.6% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 40.6% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 5.2 | 4.5 |
| All-time SKUs now off-market | 0% | 15.4% |
What it sells
- Capsule: 14 (43.8%)
- Gummy or Jelly: 13 (40.6%)
- Softgel Capsule: 2 (6.2%)
- Powder: 1 (3.1%)
Compounds declared most often
- Zinc: 10 products
- Vitamin C: 7 products
- Vitamin D: 6 products
- Vitamin B6 (Pyridoxine): 4 products
- Ginger (Zingiber officinale): 4 products
- Folate (Vitamin B9): 3 products