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NATURELO Premium Supplements
NATURELO Premium Supplements has 80 on-market SKUs in the DSLD, first entered 2020-12-26. 50.0% of its products declare at least one proprietary blend, and 27.3% of all its all-time SKUs are now off-market.
80
on-market SKUs
50.0%
with a blend
16.2%
gummies
27.3%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.2037
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 10.0%
- Average excipient count per product: 4.7
- First entry: 2020-12-26 · Latest entry: 2024-10-24
- Mineral/vitamin rows by quality tier: tier 1: 51.1%, tier 2: 14.8%, tier 3: 1.1%, unrated: 33%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | NATURELO Premium Supplements | Median brand |
|---|---|---|
| Products with a proprietary blend | 50% | 26.7% |
| Products in an exact Formula Twins cluster | 17.5% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 16.2% | 0% |
| Products with a certification statement | 10% | 0% |
| Average excipients per product | 4.7 | 4.5 |
| All-time SKUs now off-market | 27.3% | 15.4% |
What it sells
- Capsule: 54 (67.5%)
- Gummy or Jelly: 13 (16.2%)
- Powder: 7 (8.8%)
- Softgel Capsule: 5 (6.2%)
Compounds declared most often
- Vitamin C: 41 products
- Vitamin D: 35 products
- Zinc: 33 products
- Biotin (Vitamin B7): 32 products
- Niacin (Vitamin B3): 31 products
- Vitamin B6 (Pyridoxine): 31 products