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LifeTIME
LifeTIME has 30 on-market SKUs in the DSLD, first entered 2011-12-23. 6.7% of its products declare at least one proprietary blend, and 11.8% of all its all-time SKUs are now off-market.
30
on-market SKUs
6.7%
with a blend
0.0%
gummies
11.8%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 1
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 4.9
- First entry: 2011-12-23 · Latest entry: 2023-02-21
- Mineral/vitamin rows by quality tier: tier 1: 77.3%, tier 2: 13.6%, tier 3: 6.8%, unrated: 2.3%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | LifeTIME | Median brand |
|---|---|---|
| Products with a proprietary blend | 6.7% | 26.7% |
| Products in an exact Formula Twins cluster | 6.7% | 10% |
| Products declaring a dose above an adult UL | 6.7% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 4.9 | 4.5 |
| All-time SKUs now off-market | 11.8% | 15.4% |
What it sells
- Capsule: 13 (43.3%)
- Liquid: 12 (40.0%)
- Powder: 2 (6.7%)
- Softgel Capsule: 2 (6.7%)