LaneInnovative

LaneInnovative has 10 on-market SKUs in the DSLD, first entered 2020-07-23. 90.0% of its products declare at least one proprietary blend, and 0.0% of all its all-time SKUs are now off-market.

on-market SKUs

90.0%

with a blend

0.0%

gummies

0.0%

off-market churn

Report card

Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.5
% with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
Average excipient count per product: 4.8
First entry: 2020-07-23 · Latest entry: 2024-11-22
Mineral/vitamin rows by quality tier: tier 1: 35.7%, tier 2: 21.4%, tier 3: 7.1%, unrated: 35.7%

Compared with the median brand

Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.

Measure	LaneInnovative	Median brand
Products with a proprietary blend	90%	26.7%
Products in an exact Formula Twins cluster	10%	10%
Products declaring a dose above an adult UL	0%	0%
Products listing a synthetic FD&C dye	0%	0%
Products listing titanium dioxide	0%	0%
Gummies	0%	0%
Products with a certification statement	0%	0%
Average excipients per product	4.8	4.5
All-time SKUs now off-market	0%	15.4%

What it sells

Capsule: 6 (60.0%)
Tablet or Pill: 2 (20.0%)
Other (e.g. tea bag): 1 (10.0%)
Powder: 1 (10.0%)

Compounds declared most often

Calcium: 4 products
Vitamin C: 3 products
Vitamin D: 2 products
Magnesium: 2 products
Zinc: 2 products
Manganese: 2 products

Products (10)

Product	Form	Status
AdvaCAL	Capsule	on-market
AdvaCAL Ultra 1000	Capsule	on-market
Flora 3	Capsule	on-market
Hips, Shoulders, Knees & Toes	Capsule	on-market
Kefiran	Capsule	on-market
Nature's Lining Light Mint Flavor	Tablet or Pill	on-market
Noxylane4	Capsule	on-market
Noxylane4 Double Strength	Other (e.g. tea bag)	on-market
Toki Mini Tabs	Tablet or Pill	on-market
Toki Powder	Powder	on-market