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iwi
iwi has 21 on-market SKUs in the DSLD, first entered 2021-05-22. 71.4% of its products declare at least one proprietary blend, and 0.0% of all its all-time SKUs are now off-market.
21
on-market SKUs
71.4%
with a blend
9.5%
gummies
0.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.225
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 4.8%
- Average excipient count per product: 3
- First entry: 2021-05-22 · Latest entry: 2025-09-25
- Mineral/vitamin rows by quality tier: tier 1: 60.9%, tier 2: 15.9%, tier 3: 7.2%, unrated: 15.9%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | iwi | Median brand |
|---|---|---|
| Products with a proprietary blend | 71.4% | 26.7% |
| Products in an exact Formula Twins cluster | 0% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 9.5% | 0% |
| Products with a certification statement | 4.8% | 0% |
| Average excipients per product | 3 | 4.5 |
| All-time SKUs now off-market | 0% | 15.4% |
What it sells
- Softgel Capsule: 19 (90.5%)
- Gummy or Jelly: 2 (9.5%)
Compounds declared most often
- Omega-3 Fatty Acids (EPA + DHA): 21 products
- Zinc: 7 products
- Vitamin C: 6 products
- Vitamin E: 6 products
- Copper: 5 products
- Vitamin B6 (Pyridoxine): 5 products
Products (21)
| Product | Form | Status |
|---|---|---|
| Beauty | Softgel Capsule | on-market |
| Brain | Softgel Capsule | on-market |
| Brain Gummies Natural Elderberry Flavor | Gummy or Jelly | on-market |
| Cholesterol | Softgel Capsule | on-market |
| Cholesterol | Softgel Capsule | on-market |
| DHA | Softgel Capsule | on-market |
| DHA | Softgel Capsule | on-market |
| DHA Omega-3 | Softgel Capsule | on-market |
| EPA | Softgel Capsule | on-market |
| Eye | Softgel Capsule | on-market |
| Heart | Softgel Capsule | on-market |
| Immunity | Softgel Capsule | on-market |
| Immunity Gummies Natural Mixed Berry Flavor | Gummy or Jelly | on-market |
| Joint | Softgel Capsule | on-market |
| Men's Complete Multivitamin | Softgel Capsule | on-market |
| Omega-3 | Softgel Capsule | on-market |
| Omega-3 | Softgel Capsule | on-market |
| Omega-3 Mini Softgels | Softgel Capsule | on-market |
| Omega-3 Mini Softgels | Softgel Capsule | on-market |
| Prenatal | Softgel Capsule | on-market |
| Women's Complete Multivitamin | Softgel Capsule | on-market |