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doTERRA

doTERRA has 140 on-market SKUs in the DSLD, first entered 2012-10-01. 36.4% of its products declare at least one proprietary blend, and 32.7% of all its all-time SKUs are now off-market.

Report card

• Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.1667
• % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
• Average excipient count per product: 1.7
• First entry: 2012-10-01 · Latest entry: 2023-04-21
• Mineral/vitamin rows by quality tier: tier 1: 64.5%, tier 2: 8.2%, unrated: 27.3%

Compared with the median brand

Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.

Products (208)