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Bluebonnet Targeted Choice
Bluebonnet Targeted Choice has 29 on-market SKUs in the DSLD, first entered 2018-07-25. 20.7% of its products declare at least one proprietary blend, and 56.1% of all its all-time SKUs are now off-market.
29
on-market SKUs
20.7%
with a blend
0.0%
gummies
56.1%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.3333
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 3.8
- First entry: 2018-07-25 · Latest entry: 2024-12-21
- Mineral/vitamin rows by quality tier: tier 1: 47.7%, tier 2: 13.6%, unrated: 38.6%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Bluebonnet Targeted Choice | Median brand |
|---|---|---|
| Products with a proprietary blend | 20.7% | 26.7% |
| Products in an exact Formula Twins cluster | 0% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 3.8 | 4.5 |
| All-time SKUs now off-market | 56.1% | 15.4% |
What it sells
- Capsule: 25 (86.2%)
- Other (e.g. tea bag): 4 (13.8%)
Compounds declared most often
- Vitamin C: 15 products
- Curcumin (Curcuminoids): 9 products
- Zinc: 8 products
- Bromelain: 7 products
- Quercetin: 7 products
- N-Acetylcysteine (NAC): 7 products
Products (66)
| Product | Form | Status |
|---|---|---|
| Adrenal Support | Capsule | off-market |
| Adrenal Support | Capsule | off-market |
| Adrenal Support | Capsule | off-market |
| Adrenal Support Vegetable Capsules | Capsule | off-market |
| Blood Pressure Support | Capsule | off-market |
| Blood Pressure Support | Capsule | off-market |
| Blood Pressure Support | Capsule | off-market |
| Blood Pressure Support | Capsule | off-market |
| Blood Sugar Support | Capsule | off-market |
| Blood Sugar Support | Capsule | off-market |
| BrainPower | Capsule | off-market |
| BrainPower Vegetable Capsules | Capsule | off-market |
| EyeCare | Capsule | off-market |
| EyeCare | Capsule | off-market |
| EyeCare | Capsule | off-market |
| EyeCare | Capsule | off-market |
| JustBreathe | Capsule | off-market |
| JustBreathe Capsules | Capsule | off-market |
| Liver Detox | Capsule | off-market |
| Liver Detox | Capsule | off-market |
| Liver Detox | Capsule | off-market |
| Pain & Inflammation Support | Capsule | off-market |
| Sleep Support | Capsule | off-market |
| Sleep Support | Capsule | off-market |
| Sleep Support | Capsule | off-market |
| Sleep Support | Capsule | off-market |
| Sleep Support | Capsule | off-market |
| Sleep Support | Capsule | off-market |
| Stress Relief | Capsule | off-market |
| Stress Relief | Capsule | off-market |
| Stress Relief Capsules | Capsule | off-market |
| Thyroid Boost | Capsule | off-market |
| Thyroid Boost | Capsule | off-market |
| Urinary Tract Support | Capsule | off-market |
| Urinary Tract Support | Capsule | off-market |
| Wellness Support | Other (e.g. tea bag) | off-market |
| Wellness Support | Other (e.g. tea bag) | off-market |
| Blood Pressure Support | Capsule | on-market |
| Blood Pressure Support | Capsule | on-market |
| Blood Sugar Support | Capsule | on-market |
| Blood Sugar Support | Capsule | on-market |
| BrainPower | Capsule | on-market |
| BrainPower | Capsule | on-market |
| EyeCare | Capsule | on-market |
| EyeCare | Capsule | on-market |
| Immune Support | Capsule | on-market |
| Immune Support | Capsule | on-market |
| Joint Strength | Capsule | on-market |
| Joint Strength | Capsule | on-market |
| Joint Support | Other (e.g. tea bag) | on-market |
| Joint Support | Other (e.g. tea bag) | on-market |
| JustBreathe | Capsule | on-market |
| JustBreathe | Capsule | on-market |
| Liver Detox | Capsule | on-market |
| Pain & Inflammation Support | Capsule | on-market |
| Pain & Inflammation Support | Capsule | on-market |
| Pain & Inflammation Support | Capsule | on-market |
| Stress Relief | Capsule | on-market |
| Stress Relief | Capsule | on-market |
| Stress Relief | Capsule | on-market |
| Thyroid Boost | Capsule | on-market |
| Thyroid Boost | Capsule | on-market |
| Urinary Tract Support | Capsule | on-market |
| Urinary Tract Support | Capsule | on-market |
| Wellness Support | Other (e.g. tea bag) | on-market |
| Wellness Support | Other (e.g. tea bag) | on-market |