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Airborne
Airborne has 71 on-market SKUs in the DSLD, first entered 2013-01-25. 87.3% of its products declare at least one proprietary blend, and 31.7% of all its all-time SKUs are now off-market.
71
on-market SKUs
87.3%
with a blend
28.2%
gummies
31.7%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.166
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 7.3
- First entry: 2013-01-25 · Latest entry: 2024-05-23
- Mineral/vitamin rows by quality tier: tier 1: 38.6%, tier 2: 34.9%, tier 3: 7.5%, unrated: 19%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Airborne | Median brand |
|---|---|---|
| Products with a proprietary blend | 87.3% | 26.7% |
| Products in an exact Formula Twins cluster | 31% | 10% |
| Products declaring a dose above an adult UL | 1.4% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 28.2% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 7.3 | 4.5 |
| All-time SKUs now off-market | 31.7% | 15.4% |
What it sells
- Tablet or Pill: 42 (59.2%)
- Gummy or Jelly: 20 (28.2%)
- Powder: 6 (8.5%)
- Lozenge: 1 (1.4%)