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About Time
About Time has 19 on-market SKUs in the DSLD, first entered 2014-04-25. 15.8% of its products declare at least one proprietary blend, and 29.6% of all its all-time SKUs are now off-market.
19
on-market SKUs
15.8%
with a blend
0.0%
gummies
29.6%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.1125
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 5.4
- First entry: 2014-04-25 · Latest entry: 2025-01-23
- Mineral/vitamin rows by quality tier: tier 1: 32.4%, tier 2: 2%, tier 3: 1%, unrated: 64.7%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | About Time | Median brand |
|---|---|---|
| Products with a proprietary blend | 15.8% | 26.7% |
| Products in an exact Formula Twins cluster | 26.3% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 5.4 | 4.5 |
| All-time SKUs now off-market | 29.6% | 15.4% |
What it sells
- Powder: 17 (89.5%)
- Capsule: 2 (10.5%)